Before any successful content series gets filmed, edited, or posted there needs to be a plan. That’s where a project proposal comes in. Whether you’re pitching to a team, a client, or even just yourself, proposals help transform a creative idea into a clear roadmap. They force you to get specific: What’s the purpose? Who’s it for? How will it come to life?
For me, developing a proposal for ColorTok, a 15-part TikTok series on the psychology of color, was the crucial first step in turning a vague idea into a focused, intentional content strategy. It helped me align my vision with my goals, structure my time, and stay accountable to both creativity and clarity. And let’s be real… if you’re going to spend time making content, you want it to hit, not just exist.
When you think of color, you might just think of it as decoration, something pretty or aesthetic. But what if I told you that color has the power to influence our decisions, impact our mood, and even guide how we experience physical spaces and digital interfaces? From branding and marketing to interior design and user experience, color is never just color. That’s exactly why I’m launching “ColorTok”.
Why Color Psychology Is Worth Knowing
Color isn’t just a visual element, it’s an emotional and psychological tool. It shapes how we feel, behave, and respond to the world around us. Whether it’s walking into a serene blue spa or being lured into a fast food restaurant by bold red and yellow branding, we are constantly being influenced by color choices, whether we know it or not.
In interior design, color sets the tone for how a space functions and feels. In marketing and branding, it drives emotional connection, consumer trust, and even purchasing decisions. And in digital design, especially UX/UI, color plays a key role in user perception, usability, and navigation.
So why should someone care? Because understanding color psychology isn’t just interesting, it’s essential knowledge for anyone working in creative industries today. If you design, market, decorate, or post content online, you’re already using color. This series will help people use it better.
Why This Project Matters to Me
As someone with a background in interior design, currently studying UX/UI, I live in the intersection of space and screen; physical and digital experience. Color is a massive part of both of these worlds. I’ve always been fascinated with how color subtly steers people’s thoughts and feelings. This project allows me to bridge my passions and use the power of content creation to make color psychology more accessible, and maybe even a little bit addictive, for a wider audience.
The Research Phase
Before even thinking about pressing “record,” I started with a deep dive into color theory and psychology. I researched across multiple sources: academic books, blogs, articles, marketing case studies, YouTube deep dives, and TikToks themselves. I focused on three main angles:
- General Color Psychology
- Color in Interior Design
- Color in Branding and Marketing
I also studied best practices for TikTok content creation; what makes videos go viral, how to boost engagement, and how to balance education with entertainment (a key element for this platform).
Goals, Audience & Strategy
The goal of ColorTok is to educate, inspire, and entertain, making psychological and design concepts accessible to a broader audience. I want to help people see color in a new light (pun intended), while also delivering content that feels fresh and scroll-worthy.
My target audience includes creatives, students, designers, marketers, and anyone curious about why colors make them feel a certain way.
I’ll be posting three videos a week for five weeks, each one covering different aspects of color psychology; starting with the basics, then diving into specific colors and wrapping up with overall takeaways. The format is short-form, visual-first, and engaging.
I’ll be using TikTok features like:
- Green screen for visuals and real-life examples
- Voiceovers and music for energy and storytelling
- Curated imagery that makes the concepts pop (literally and figuratively)
These elements are key to keeping content dynamic and engaging, especially on a platform where you’ve got about 1.5 seconds to grab attention before someone swipes.
Final Thoughts
ColorTok is more than just a project, it’s a meaningful fusion of everything I love and everything I’m learning. It’s grounded in real research, driven by curiosity, and designed to educate, inspire, and maybe even help someone pick a better wall color, design a stronger brand, or connect more deeply with their audience.
Whether you’re an interior designer, a budding content creator, or just someone who likes color-coded mood boards, this series is for you. Get ready to look at color in a whole new way.
TikTok isn’t just a dance app anymore, it’s an educational engine if you use it right. With smart, digestible content and strong visuals, ColorTok has the potential to resonate and perform well on the platform. It taps into a real need (design literacy), leans into what I do best, and uses a fun, creative medium to get the word out.
This series isn’t just for a grade, it’s a reflection of who I am as a designer, educator, and content creator. And hopefully, it’s the start of more color-filled conversations.
Project Proposal
Check out the full proposal below!
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