Craigslist Usability Study
ICM514 | Understanding your audience
Craigslist has been a popular online marketplace since 1995. Its simple design and easy access make it a common choice for buying, selling, job hunting, and connecting with the community. However, despite its functionality, the platform’s user experience leaves much to be desired.
Through a comprehensive usability study, this project identified key areas where Craigslist falls short and proposed actionable recommendations to enhance its navigation, security, and overall usability.
MoveWise Branding Package
icm502 | Visual design
For MoveWise, a Connecticut-based startup offering moving and real estate support, I led the full brand identity design from the ground up. This included strategy, visual identity, and digital rollout. After researching competitors and surveying the target audience, I developed a brand rooted in trust, efficiency, and customer care. I created a clean, modern logo, selected a calming color palette, and designed cohesive materials ranging from business cards to a Mailchimp newsletter template. The result is a polished, approachable brand that positions MoveWise as a reliable partner for every step of the moving process.
NaugatuckConnect
icm517 | ideation, prototyping, Testing
This project explores my end-to-end prototyping process for a mobile app concept, emphasizing how early sketching, user testing, and iterative refinement lead to smarter design decisions. Starting with low-fidelity paper wireframes and evolving through mid- and high-fidelity prototypes, I focused on usability, visual hierarchy, and user flow. The case study highlights how prototyping not only uncovers potential issues early but also strengthens the final product through thoughtful, user-informed design.
Creative Sprints
SIPP : Wine Branding
This project reimagines wine branding through a sleek and modern identity system designed to stand out in a traditionally conservative category.
Burning Man ’25
I examined how bold layouts and visual hierarchy can drive engagement in immersive, temporary environments like Burning Man.
Type Specimen Poster
This project spotlights a type specimen poster crafted to showcase the Montserrat typeface.
Fork & Found
This project highlights the concept and design of Fork & Found, a personalized dining app that uses smart filters to connect users with curated restaurant recommendations.
Color Psychology
This case study delves into the psychology behind brand communication and consumer influence.
Blog Highlights
Check out my blog highlights for a curated look at my latest insights, projects, and creative work. Dive in for quick reads, behind-the-scenes content, and updates on what I’m working on.
